CBS Sports

CBS Sports covers BLA’s groundbreaking expansion into college sports.


Michael Schwimer, BLA founder and CEO, sits down for a conversation with CBS Sports to announce the company’s headfirst dive into college athletics. Schwimer explains the BLA business model and how BLA has turned these deals into NCAA NIL deals. As the conversation unfolds, Michael Schwimer commends his team of analysts for picking several of the top-rated MLB and MiLB players long before the league recognized it, but discusses why the NCAA realm is an entirely unique endeavor.
“BLA is hoping to change how you think about NIL. It is NCAA compliant and possibly revolutionary. Think of BLA as a sports predictive analytics version of Warren Buffet.”

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